World Health Day 2022: Reckitt’s Commitment to “One Health, One Planet, One Future – Leaving No One Behind”
The World Health Organization (WHO) estimates that more than 13 million deaths worldwide each year are due to preventable environmental causes. He says the climate crisis is the greatest health threat facing humanity. He further estimates that every year around 8,29,000 people die from diarrheal diseases caused by polluted water and poor sanitation.
To highlight the urgency of creating sustainable well-being societies committed to ensuring equitable health now and for future generations without breaching ecological limits, WHO has chosen the theme “Our Planet, Our Health” for the World Day. Health, which is celebrated annually on April 7. The aim is to draw the world’s attention to the urgent actions needed to keep people and the planet healthy and to foster a movement to create well-being societies.
In line with the vision of “Our Planet, Our Health”, the NDTV-Dettol Banega Swasth India campaign has also adopted the theme One Health, One Planet, One Future and aims to highlight the interdependence of humans and the environment. , and humans on top of each other. Reckitt’s commitment is to “leave no one behind”, for only then can general well-being be ensured and its benefits enjoyed by all to achieve the overall goal of “Health for everyone “.
The campaign, through its various initiatives, emphasized that for one person to be healthy, everyone must be healthy and highlighted why India must start taking care of everyone’s health – especially vulnerable and marginalized communities – the LGBTQ population, indigenous peoples, various Indian tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically distant populations, gender and sexual minorities.
In addition to people’s health, the campaign emphasizes the need to also take care of the health of the ecosystem. He points out that the imbalance in the ecosystem has led to an immense loss of biodiversity which has caused one of the greatest threats to human survival – climate change, which has now been described as ‘code red for humanity’. .
The campaign believes that unless the real living planet is healthy, people will not be healthy.
Impact of Dettol’s Banega Swasth India Campaign
Reckitt’s various projects have impacted people across the country with programs that improve hygiene behaviors, child nutrition, maternal health, and sex education.
BSI’s Dettol school hygiene program, which provides students with access to hygiene education with interactive communication techniques as well as improved hygiene and handwashing facilities, has been exceptionally successful. Over the years, it has expanded to cover 75% of primary schools in India, reaching 20 million children in the most needy communities and reducing absenteeism by 39%.
Read also : Reckitt Social Impact Investing Report 2021: India
According to Reckitt’s 2021 Social Impact Investment Report, the project reduced diarrhea rates among children by 14.6%.
Through the Birds and Bees program, Reckitt – Durex has targeted teens aged 10-19, to improve sex education for nearly 75,000 teens in 2021.
Through the “Reach Each Child” program, which is a nutrition initiative that prioritizes providing adequate nutrition to children in the first 1,000 days of life, the program has reached 72,700 children under the age of five and has provided cash assistance to 161 families to pay for malnutrition treatment.
Additionally, Reckitt has supported 8,000 pregnant women through multiple interventions and helped 91% of new mothers in India initiate breastfeeding.
Gaurav Jain, Senior Vice President, Reckitt – South Asia, says:
We seek to empower local communities to drive change. Our approach is not to impose solutions; it’s about understanding the problems and mitigating them from the ground up. When people – especially women and girls – have access to good health, hygiene and sanitation services, the whole community benefits in the long run. This is how we invest for life. Our social impact strategy focuses on the area of unmet need where we can create the most impact as a business. These priority areas align with the United Nations Sustainable Development Goals (SDGs).
Ravi Bhatnagar, Director of External Affairs and Partnerships, Reckitt, said that through its various projects, the campaign will continue to achieve more results in the future with the aim of maintaining the momentum of One Health, One Planet, One Future – Leaving No One Behind. He says,
Despite the progress, much remains to be done and we have an ambitious strategy to triple our impact by 2026. Our pioneering Banega Swasth India program aims to cover 75% of ambitious districts in India by 2026, reaching 140 million people and affecting 47 million people. Through our Durex “Birds and Bees” program, we will improve the sexual health of 14 million adolescents and young people.
About the authors: Ravi Bhatnagar is Reckitt’s Director of External Affairs and Partnerships and Dr. Jyotsna Sistla is Director – Banega Swasth India and Corporate Communications & External Affairs, Reckitt