New Delhi: Dettol and NDTV have been working for a clean and healthy India since 2014. This year, the campaign enters its eighth year, with the One Health, One Planet, One Future – Leaving No One Behind program. The campaign notes that the COVID-19 pandemic has made it clear that the health of the country is linked to the health of its people. Either everyone is healthy or no one is. He points out that even the poor health of one person makes everyone vulnerable and at risk.
This year, the campaign’s commitment is to raise awareness of caring for the health of all in India – especially vulnerable communities – the LGBTQ population, indigenous peoples, different tribes of India, ethnic minorities and linguistic, people with disabilities, migrants, geographically distant populations, gender and sexual minorities.
Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt says:
You may have better access to health services by 2030. But you and your family can still suffer from the disease. It could have been avoided by better hygiene, it will look hollow and that too will mean more pressure on the public purse. Let us pledge to leave no one behind and to make health care a right, not a privilege.
Learn more about season 8
The commitment to “leave no one behind” is also a fundamental principle of the 2030 Agenda for Sustainable Development – Sustainable Development Goals (SDGs). This commitment places equity at the center of national and international political agendas, because if it is not achieved, the set of global goals themselves and their vision of a common future will not be achieved either.
Besides people’s health, season 8 of the campaign will also focus on ecosystem health. The environment is fragile due to human activity, which not only overexploits available resources, but also generates immense pollution through the use and extraction of these resources. The imbalance has also led to immense loss of biodiversity which has caused one of the greatest threats to human survival – climate change. It has now been described as a “code red for humanity”.
Laxman Narasimhan, CEO of Reckitt, says:
The link between public health and the health of the planet affects billions of people today and will soon affect all of our lives as climate change increases the risk of disease. That’s why enabling a healthier planet is at the heart of our goal and runs through everything we do. To protect, heal and nourish people, we must also protect, heal and nourish the natural environment that supports us. Our sustainable development ambitions revolve around three pillars: brands focused on a goal, a healthier planet and a more just society. Partnerships and programs like Dettol Banega Swasth India help us achieve our ambitions.
In addition to the health of individuals and the ecosystem, Season 8 of the Banega Swasth India campaign will focus on 75 years of health, hygiene and nutrition in India, post COVID-19 nutrition, lessons from the COVID-19 pandemic, hygiene and germs, self-care, mental wellness, adolescent health and gender awareness and science and health.
Gaurav Jain, Senior Vice President, South Asia (Health), Reckitt adds:
The health and well-being of our country are paramount. It is our responsibility to understand, analyze and work to solve the problems that will make a real difference. In India, with Dettol Banega Swasth India, we are committed to addressing key health and hygiene challenges to ensure we create a healthier and more prosperous India.
A look at previous seasons of the Banega Swasth India campaign
Directly from season 1, the campaign focused on educating the population on the importance of sanitation, toilets and good handwashing techniques. That year, the campaign raised over Rs 281 crore to build and maintain toilets in Indian villages. Whereas in season 2, the campaign introduced the ‘Swachhata Ki Paathsala‘ with Campaign Ambassador Amitabh Bachchan and created a Hygiene program encourage children to follow good hygiene from an early age.
In season 3, # Mere10Guz initiative was launched with the idea that each individual is responsible for the cleanliness of their immediate environment. In season 4, the campaign focused on clean, compost and sort waste at the individual and political levels.
In season 5, attention shifted to air pollution and the campaign created a clean air program with the help of doctors and experts. In season 6, the campaign shifted from Swachh to Swasth with an emphasis on – only a clean India can be a Healthy india. The main focus areas this season were on healthy mothers, healthy children, and nutrition for everyone. The campaign also organized and distributed a “Swasth Kit” for mothers and infants during the critical 1000 days.
In season 7, the campaign identified the three pillars of a healthy nation –health, sanitation and hygiene, and environment. In the aftermath of the COVID epidemic, with regular handwashing declared one of the critical steps in tackling the coronavirus, the wheel has come full circle on conversations about best hygiene practices and their life-saving potential. lives, which the Banega Swachh India campaign had advocated from the start.