National Association of Chronic Disease Directors and Health Promotion Council Launch Media Campaign Promoting Use of Text Messaging to Prevent Type 2 Diabetes in Pennsylvanians

Multi-channel public health awareness campaign aims to increase health literacy and accessibility for One Million High Risk Blacks and Hispanic residents

PHILADELPHIA CREAM and PROVIDENCE, RI, August 24, 2022 /PRNewswire/ — To address the public health crisis of skyrocketing diabetes among black and Hispanic Pennsylvanians who are developing diabetes at a greater prevalence, the Health Promotion Council (HPC) and the National Association of Chronic Disease Directors (NACDD) have joined forces to launch “Make a Choice for a Healthier Life” Campaign. More than one million households in Pennsylvania are engaged in this multi-channel campaign, led by multicultural marketing firm Perry Media Group (PMG) and powered by global health and wellness engagement leader, Virgin Pulse.

The “Make a Choice for a Healthier Life” campaign is a public health initiative designed to ensure targeted populations have access to vital type 2 diabetes prevention information. While all Pennsylvanians are urged to get tested, the campaign is primarily focused on black and Hispanic residents at risk for prediabetes, ages 18 and older, in Harrisburg, philadelphia creamand Pittsburgh and their surroundings. Those who want to know if they are at risk for type 2 diabetes can text the word “TODAY” to 600400 (textea HOY al 600400) to answer a few quick questions to get started. Participants with high screening will be referred to a National Diabetes Prevention Program (DPP) run by the Centers for Disease Control and Prevention (CDC) in their region. The campaign “Make a choice for a healthier life” is underway October 2, 2022.

“Prediabetes is a serious condition that can be reversed if identified early and treated with lifestyle changes, including eating a healthy diet, being more physically active and reducing stress. There are 96 million people adults across the country living with prediabetes.[i] and most don’t even know it,” said John Patton, Vice President, Center for Innovation and Partnership, NACDD. “It’s critical that we help Pennsylvanians know if they’re at risk for developing type 2 diabetes. By using a multi-channel approach, we’re able to get our message to the right people and facilitate a simple assessment of text-based risks.”

Type 2 diabetes is a significant health problem in the United States, especially among black and Hispanic populations. Black adults are nearly twice as likely as white adults to develop type 2 diabetes, a racial disparity that has grown over the past 30 years.[ii] Hispanic adults also have a higher likelihood of developing type 2 diabetes and are more likely to develop it at a younger age and experience higher rates of serious complications.[iii] Recognizing the need to address this growing health threat, the CDC created the National DPP to reduce the impact of prediabetes and type 2 diabetes.

“It’s harder than ever to get people’s attention, especially when it comes to dealing with health risks they may not be aware of. Using accessible channels like text , mail, social media, online and radio helps raise awareness and resolve health disparities by connecting the right people to the programs that will make a meaningful difference,” said Chris Michalak, CEO of Virgin Pulse. “We are honored to partner with NACDD, HPC and PMG on such an important public health initiative and help change more lives for good.”

Pennsylvanians who want to get tested can text the word “TODAY” to 600400 (textea HOY al 600400) to determine their risk for prediabetes. You can find more information about the campaign “Make a choice for a healthier life” on, or follow the campaign on Instagram and Facebook.

About the Health Promotion Council

The Health Promotion Council (HPC) is a not-for-profit corporation, established in 1981, whose mission is to promote health, prevent and manage chronic disease, especially among vulnerable populations, through community awareness, education and advocacy. In 1999, the organization joined the Public Health Management Corporation (PHMC), Pennsylvania Public Health Institute, as an affiliate to strengthen its work in the public health sector. Through partnerships, HPC convenes and fosters collaboration among community organizations, government, public health professionals, health systems, and community residents.

About the National Association of Chronic Disease Directors

The National Association of Chronic Disease Directors (NACDD) works to improve the health of the public by building state leadership and expertise in chronic disease prevention and control at the state and national level. NACDD’s mission is national in scope, but NACDD’s reach extends beyond State Health Departments (SHDs) into communities and through partners working in local health departments, universities, schools, and colleges. other nonprofit organizations and other representatives who have self-identified as chronic disease prevention staff. A 501(c)3 nonprofit, NACDD is a capacity building organization and for nearly 30 years has provided support and technical assistance to SHDs, including territorial health departments. NACDD connects more than 7,000 diverse and multidisciplinary members in a network to promote national priorities and prevention policies and programs; encourage knowledge sharing; and developing partnerships for health promotion.

About the National Diabetes Prevention Program

The National DPP Lifestyle Change Program (National DPP): A key component of the National DPP is a structured, year-long lifestyle change program aimed at preventing or delaying the onset of type 2 diabetes in adults with prediabetes or at risk of developing type 2 diabetes. The DPP National Lifestyle Change Program is grounded in the science of the Diabetes Prevention Program research study and subsequent translation studies, which showed that realistic behavior changes helped people with prediabetes lose 5% to 7% of their body weight and reduced their risk of developing type 2 diabetes by 58% (71% for people over 60). The program is group-based, facilitated by a trained lifestyle coach, and uses a CDC-approved curriculum. The program promotes regular interaction between the lifestyle coach and the participants; strengthens peer support; and focuses on behavior modification through healthy eating, increased physical activity and stress management. The program can be delivered in person, online, through distance learning, or through a combination of these delivery methods.

About Perry Media Group

Perry Media Group (PMG) is a strategic marketing, public relations and advertising firm specializing in delivering fiscally responsible and culturally relevant campaigns that have a positive impact on the world. We are committed to creating innovative solutions that educate, inform and empower people locally, nationally and globally. Our comprehensive strategies are backed by research, analysis, and out-of-the-box tactics designed to engage even the hardest-to-reach audiences. Every plan we develop is customized to successfully achieve our clients’ unique goals while leveraging the full value of our resources and relationships.

The PMG Network is a highly skilled group of small, independent businesses that operate seamlessly as one team. PMG intends to support minority and women-owned businesses that provide exemplary service while strengthening our communities.

About Virgin Pulse

Virgin Pulse is the first digital health and wellness company that enables organizations around the world to activate populations, improve health outcomes and reduce expenses in an era of cost and complexity. are accelerating. Virgin Pulse’s Homebase for Health® connects data, people and technology to deliver high-tech human touch experiences that engage and reward individual journeys. Virgin Pulse impacts more than 100 million people in 190 countries by helping Fortune 500, National Health Plans and many other organizations change lives – and businesses – for good. For more advice and information, contact us onTwitterWhereLinkedIn.

“Funding was made possible by 75D30121C11333 from the Centers for Disease Control and Prevention. The views expressed in these materials do not necessarily reflect the official policies of the Department of Health and Human Services and the mention of trade names, trade practices or organizations does not imply endorsement by the U.S. government.”


SOURCEVirgin Pulse

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