Fitbit collaborates with the Health Promotion Board of Singapore
Historic national health initiative to be powered by Fitbit devices and its new Premium service designed to improve health outcomes at scale
Fitbit has announced that it will collaborate with Singapore’s Health Promotion Board (HPB) on a healthy population project in support of Singapore’s Smart Nation initiative. The HPB is the Singapore government agency that implements policies and programs to improve the health of the nation. This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally. The initiative, named Live Healthy SG, was designed specifically for Singapore by Fitbit to leverage technology, behavioral insights and analytics to help Singaporeans achieve better health through meaningful and lasting behavior change. Live Healthy SG will engage people of all ages and health levels to use Fitbit devices and its new Premium service, which will launch this fall to consumers in select markets around the world.
Live Healthy SG builds on the efforts of Singapore’s Smart Nation to transform key sectors of society, including healthcare, through innovative technology. As one of the healthiest countries in the world, Singapore is globally recognized for its efficient healthcare system – comprised of high-quality healthcare services, world-class infrastructure and skilled healthcare talent. . But, like many countries, the country faces the rise of chronic diseases such as hypertension, type 2 diabetes and cancer. Fitbit was identified through a competitive call for collaboration and various levels of competitive evaluation. The initiative takes on the unique challenge of using its technology to help improve population health, building on the company’s ability to drive behavior change and health outcomes.
“The field of population health presents an excellent opportunity for innovation. Increasingly, the Health Promotion Board has leveraged emerging technologies as well as behavioral insights in the design of our programs, such as the National Steps Challenge – a national program aimed at staying active, encouraging Singaporeans to adopt a healthy lifestyle and influence behavior change. HPB will continue to engage in such programs nationwide to encourage and support Singaporeans to stay active, adopt healthy lifestyles and change their behavior. At the same time, we intend to work with industry innovators, such as Fitbit, on further efforts to use technology to provide Singaporeans with personalized health advice and nudges, so they can take control of their own health. Participants in this program will benefit from Fitbit’s plans to integrate artificial intelligence and machine learning to encourage physical activity, healthy eating and better quality sleep. The information gathered can also help enrich HPB’s health promotion programs,” said Zee Yoong Kang, CEO of the Health Promotion Board.
Live Healthy SG will leverage the full Fitbit ecosystem of wearables, software, and services, including programs, advice, and 1:1 one-on-one health coaching that will be offered through its new Premium Service. Participants will receive a dynamic and personalized experience, helping to motivate them to adopt healthier habits and achieve better results in the areas of physical activity, sleep, nutrition and emotional well-being.
“At Fitbit, our goal has always been to make health more accessible and achievable by giving people fun, simple and innovative technology – and that goal has generated results for millions of people around the world,” said James Park. , co-founder and CEO of Fitbit. . “Our partnership with the Singapore Health Promotion Board is a recognition of our work to date, and we are confident that the powerful combination of our devices, software and services will motivate Singaporeans to improve their health, while concretely helping a nation improve health. At scale. We commend Singapore for its leadership and look forward to seeing other countries follow a similar plan to improve the health of their people.
As part of this partnership, HPB will leverage its outreach channels to help Fitbit encourage participation in its program. When participants enroll in the Fitbit program, there will also be a clear and transparent consent process to indicate whether they agree to share the data they provide during the program with the HPB. This data will in turn provide insights and contribute to more effective health promotion programs that will benefit many Singaporeans.
Singaporeans will be able to pre-register for Live Healthy SG from mid-September, and the program will officially launch at the end of October 2019. Participants who register and commit to one year of Fitbit Premium service will receive a Fitbit Inspire HR without Cost. In addition to driving positive lifestyle changes in individuals, the program will serve as a resource that will provide detailed population information to inform future health programs. This allows SPB to explore other opportunities in precision public health, delivering interventions to the right population at the right time.