Fitbit Collaborates With Singapore’s Health Promotion Board On Population-Based Public Health Initiative In Singapore

SAN FRANCISCO – (COMMERCIAL THREAD) – Fitbit (NYSE: FIT) today announced it is working with Singapore’s Health Promotion Board (HPB) on a healthy population project in support of Singapore’s Smart Nation initiative. The HPB is Singapore’s government agency that implements policies and programs to improve the health of the country. This is Fitbit’s first major integration of a digital health and wearable device platform into a national public health program globally. The initiative, named Live Healthy SG, was specially designed for Singapore by Fitbit and the HPB to harness technology, behavioral insights and analytics to help Singaporeans achieve healthier through meaningful behavior change. and durable. Live Healthy SG will engage people of all ages and health levels using Fitbit devices and its new Premium service, which will launch to consumers in select markets around the world this fall.

Live Healthy SG builds on the efforts of the Smart Nation of Singapore to transform key sectors of society, including healthcare, through innovative technology. As one of the healthiest countries in the world1, Singapore is globally recognized for its efficient healthcare system, comprised of high quality healthcare services, world-class infrastructure and skilled healthcare talent. But, like many countries, the country is facing the rise of chronic diseases such as hypertension, type 2 diabetes and cancer. Fitbit was identified through a competitive call for collaboration and various levels of competitive evaluation. The initiative addresses the unique challenge of using its technology to help improve the health of people, based on the company’s ability to drive behavior change and health outcomes.

“The area of ​​population health presents a tremendous opportunity for innovation. Increasingly, the Health Promotion Board has taken advantage of emerging technologies as well as behavioral insights into the design of our programs, such as the National Steps Challenge – a national program for staying active, to encourage Singaporeans to embrace a lifestyle. healthy living and changing their behavior. HPB will continue to embark on such programs nationwide to encourage and help Singaporeans to stay active, adopt healthy lifestyles and change their behavior. At the same time, we intend to work with industry innovators, such as Fitbit, on further efforts to use technology to provide Singaporeans with personalized health advice and nudges, so that ‘they can take control of their own health. Participants in this program will benefit from Fitbit’s plans to integrate artificial intelligence and machine learning to encourage physical activity, healthy eating and better quality sleep. The information gathered can also help enrich HPB’s health promotion programs, ”said Zee Yoong Kang, CEO of the Health Promotion Council.

Live Healthy SG will leverage the entire Fitbit ecosystem of wearable devices, software and services, including 1: 1 programs, counseling and one-on-one health coaching that will be delivered through its new Premium service. Participants will receive a dynamic and personalized experience, motivating them to adopt healthier habits and achieve better results in the areas of physical activity, sleep, nutrition and emotional well-being.

“At Fitbit, our goal has always been to make health more accessible and achievable by giving people fun, simple and innovative technology – and that goal has delivered results for millions of people around the world,” said James Park. , co-founder and CEO of Fitbit. “Our partnership with the Singapore Health Promotion Board is recognition of our work to date, and we are confident that the powerful combination of our devices, software and services will inspire Singaporeans to improve their health, while concretely helping a nation to improve. his health. At scale. We commend Singapore for its leadership and look forward to seeing other countries follow a similar model to improve the health of their populations. ”

As part of this partnership, the HPB will leverage its outreach channels to help Fitbit encourage participation in its program. When participants enroll in the Fitbit program, there will also be a clear and transparent consent process to indicate whether they agree to share their data during the program with the HPB. This data, in turn, will provide information and contribute to more health promotion programs that will benefit many Singaporeans.

Singaporeans will be able to pre-register for Live Healthy SG from mid-September, and the program will officially launch at the end of October 2019. Participants who register and commit to one year of Fitbit Premium service will receive a Fitbit Inspire HR free of charge. Cost. In addition to fostering positive changes in the lifestyle of individuals, the program will serve as a resource that will provide detailed information about the population to inform future health programs. This allows HPB to explore other opportunities in precision public health, delivering interventions to the right population at the right time.

About Fitbit

Fitbit helps people lead healthier, more active lives by providing them with data, inspiration, and advice to achieve their goals. As the world’s leading wearable brand, Fitbit designs products and experiences that track and motivate everyday health and fitness. Fitbit’s diverse line of innovative and popular products includes Fitbit Charge 3 ™, Fitbit Inspire HR ™, Fitbit Inspire ™, Fitbit Ace 2 ™, as well as Fitbit Ionic ™ and Fitbit Versa ™ smartwatches, Fitbit Flyer ™ wireless headphones and Fitbit Aria 2 ™ Smart Wi-Fi Scale. Fitbit products are distributed in more than 39,000 retail stores and in 87 countries around the world. Powered by one of the world’s largest health and fitness social networks and health and fitness databases, the Fitbit platform delivers personalized experiences, insights and advice through state-of-the-art interactive tools and software, including the Fitbit and Fitbit Coach apps, and the Fitbit smartwatch operating system. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and generate positive feedback for employers, healthcare plans, and healthcare systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the United States and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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Forward-looking statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties, including, but not limited to, statements regarding the future availability of Live Healthy SG and Fitbit Premium, future Live Healthy SG participants, and our ability to help Live Healthy SG participants or Fitbit users manage or improve their health or well-being. These forward-looking statements are predictions only and may differ materially from actual results due to various factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any failure to develop and successfully introduce new products, features and services or to improve existing products and services; product liability issues, security breaches or other defects; and other factors discussed under “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof, and we assume no obligation to update these statements as a result of new information or future events.


1 Bloomberg Index of Healthiest Countries, 2017 and 2019 edition.

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