Fererro launches online store alongside Deliverti

Italian confectionery company Ferrero has launched an online store in collaboration with Rome-based e-commerce platform Deliverti, owned by the Ad Maiora Group.

The two partners launched the Ferrero Shop project in 2021 – a year in which online shopping saw an 18% annual growth in Italy, due to the continuing COVID-19 pandemic.

Translating Ferrero values

Building on successes with brands such as Parmalat and Coca-Cola, Deliverti was tasked with translating Ferrero’s values ​​and delivering a comprehensive online user experience focused on functionality and product personalization.

During the Christmas period, Deliverti has developed a number of festive campaigns based on the personalization of products such as personalized packs of Nutella and Kinder.

The personalized marketing project has allowed Ferrero to strengthen its loyalty offer, developing exclusive offers that are not available through traditional sales channels.

User-friendly interface

The Ferrero Store offers a user-friendly interface and an easy-to-use browsing experience.

An integrated customer service portal offers various contact channels, including live chat as well as email and phone support.

The e-commerce partnership incorporates a variety of internal functions, from developing digital and non-digital tools for customizing orders and products, such as packaging, to managing warehouse activity, invoicing and collection.

Ferrero International SA, the parent company of the Ferrero Group, achieved consolidated revenue of €12.7 billion for its financial year 2021, up 3.4% from €12.3 billion l ‘last year.

© 2022 European supermarket magazine. Article by Branislav Pekic. For more A-Brands news, click here. Click on subscribe register for ESM: European Supermarket Magazine.

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